Fitbit Versa now available across UAE

Fitbit has announced their latest fitness tracker, the Versa, is now available in the UAE.

The newest offering of the popular smartwatch has a redesigned dashboard delivering motivational messages, tips and tricks along with support to help users stay on track of their goals.

Other new health and fitness features include personalised workouts with Fitbit Coach, round-the-clock heart-rate tracking, over 15 exercise modes and an automatic SmartTrack swim, which works in water.

Now the lightest metal smartwatch in the Fitbit range, the Versa also boasts over four days battery life and cross-platform compatibility.

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price”, said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category”.

In terms of non-fitness related connectivity Android users can create and send up to five custom pre-populated quick replies of 60 characters or less to text and messenger apps like WhatsApp and Facebook Messenger. Another new feature for woman allows females to track their menstrual cycle and symptoms giving a more complete picture of overall health and fitness in one place.

Top of the range: Various colour options

Top of the range: Various colour options

“The new features of the Versa will provide consumers with a lifestyle companion that caters to fitness needs and overall well-being support,” said Vincent Lamoureux, Director of New Markets of Fitbit. “It is designed to focus on fitness in addition to aspects relating to health, which will help consumers lead a holistic, healthful lifestyle. This is why we believe the Versa is the smartwatch for all.”

Versa also has smart features including the app, calendar, call and text smartphone notifications and access to Fitbit’s App Gallery.

Compatible across Android, iOS and Windows devices, it’s available at major online retailers for AED 899 in black with a black aluminum case, grey with a silver aluminum case, or peach with a rose gold aluminum case. Accessories range from AED 85 to AED 495. A Fitbit Versa Special Edition is available for AED 999 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.


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